Hertz: How big data is delivering big advantages

At a Glance Hertz: The World’s Largest Car Rental Company • 8300 locations • 146 countries • Customer sentiment data generated at every location • Previously data processed at every location • Big data tooling from IBM/Mindshare centralized data gathering • Tooling processed data consistently • Data processed in…

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Facebook backpedaling on its personal data management

Ten days after the revelation of the Cambridge Analytica scandal, Facebook is still facing a flurry of criticism. Mark Zuckerberg's mea culpa was a little late, and the social network has just announced a redesign of its mobile interface, supposed to facilitate data control by users. "What the company…

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Carfit wants to democratize automotive vibration analysis.

The start-up Carfit, based in the United States and France, wants to apply the principles of "quantified self" to the automobile. They created a small connected object that analyzes vehicle vibrations to anticipate breakdowns. If wearable tech and quantified self - the recording of physical activity for self-improvement -…

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Google getting blamed for the use of children’s data on YouTube

On Monday, April 9, 2018, some twenty digital rights associations filed a complaint with the Federal Trade Commission (FTC) in the United States. They accuse Google of illegally collecting personal data about children via the YouTube platform and using it for targeted advertising. As Facebook falters following the Cambridge…

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Specsavers harnesses data to sharpen its performance visibility

Leading glasses retailer completes a global technology refresh in order to take full advantage of its data in a bid to improve IT for the back-office as well as support its well know two-for-one offering. Customers With 1,500 stores and 26,000 staff across the Channel Islands, UK, Ireland, the…

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Hilton Hotels: Getting into bed with big data

Find out how a unique in-page data capture technology delivered unprecedented detail and accuracy into its existing and future customers for the world-renowned Hilton chains of hotels. This case study was written by Celebrus Technologies Limited. Detail and accuracy Celebrus’ unique in-page data capture technology (which powers their range…

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New technologies in marketing: at what point does sophisticated become creepy?

As part of our current focus on marketing, Imogen Putler looks into the use of big data and other innovative technologies in this area and examines consumers’ reaction to and tolerance of marketing’s increasingly sophisticated advertising methods. There have been some incredible new advances in marketing techniques over the…

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Automotive innovation: big data driving the changes

The world of automotive has long been a ripe breeding ground for telematics – communicative devices which transmit data back and forth between two points. When big data and real-time analytics are thrown into the mix, the opportunities for innovation are endless. Google’s driverless car may still be some…

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