New technologies in marketing: at what point does sophisticated become creepy?

As part of our current focus on marketing, Imogen Putler looks into the use of big data and other innovative technologies in this area and examines consumers’ reaction to and tolerance of marketing’s increasingly sophisticated advertising methods. There have been some incredible new advances in marketing techniques over the…

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Automotive innovation: big data driving the changes

The world of automotive has long been a ripe breeding ground for telematics – communicative devices which transmit data back and forth between two points. When big data and real-time analytics are thrown into the mix, the opportunities for innovation are endless. Google’s driverless car may still be some…

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