At a Glance Hertz: The World’s Largest Car Rental Company • 8300 locations • 146 countries • Customer sentiment data generated at every location • Previously data processed at every location • Big data tooling from IBM/Mindshare centralized data gathering • Tooling processed data consistently • Data processed in…
Ten days after the revelation of the Cambridge Analytica scandal, Facebook is still facing a flurry of criticism. Mark Zuckerberg's mea culpa was a little late, and the social network has just announced a redesign of its mobile interface, supposed to facilitate data control by users. "What the company…
The start-up Carfit, based in the United States and France, wants to apply the principles of "quantified self" to the automobile. They created a small connected object that analyzes vehicle vibrations to anticipate breakdowns. If wearable tech and quantified self - the recording of physical activity for self-improvement -…
On Monday, April 9, 2018, some twenty digital rights associations filed a complaint with the Federal Trade Commission (FTC) in the United States. They accuse Google of illegally collecting personal data about children via the YouTube platform and using it for targeted advertising. As Facebook falters following the Cambridge…
By using Google's cloud-based analytics and machine learning technologies, UK broadcaster Sky is giving itself the means to combat piracy of Premier League football matches. A data lake is also built to exploit its data massively. UK broadcaster Sky has turned to the Big Query data warehouse and Google…