Specsavers harnesses data to sharpen its performance visibility

Leading glasses retailer completes a global technology refresh in order to take full advantage of its data in a bid to improve IT for the back-office as well as support its well know two-for-one offering. Customers With 1,500 stores and 26,000 staff across the Channel Islands, UK, Ireland, the…

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Hilton Hotels: Getting into bed with big data

Find out how a unique in-page data capture technology delivered unprecedented detail and accuracy into its existing and future customers for the world-renowned Hilton chains of hotels. This case study was written by Celebrus Technologies Limited. Detail and accuracy Celebrus’ unique in-page data capture technology (which powers their range…

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New technologies in marketing: at what point does sophisticated become creepy?

As part of our current focus on marketing, Imogen Putler looks into the use of big data and other innovative technologies in this area and examines consumers’ reaction to and tolerance of marketing’s increasingly sophisticated advertising methods. There have been some incredible new advances in marketing techniques over the…

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Automotive innovation: big data driving the changes

The world of automotive has long been a ripe breeding ground for telematics – communicative devices which transmit data back and forth between two points. When big data and real-time analytics are thrown into the mix, the opportunities for innovation are endless. Google’s driverless car may still be some…

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