Hertz: How big data is delivering big advantages

At a Glance Hertz: The World’s Largest Car Rental Company • 8300 locations • 146 countries • Customer sentiment data generated at every location • Previously data processed at every location • Big data tooling from IBM/Mindshare centralized data gathering • Tooling processed data consistently • Data processed in…

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Hilton Hotels: Getting into bed with big data

Find out how a unique in-page data capture technology delivered unprecedented detail and accuracy into its existing and future customers for the world-renowned Hilton chains of hotels. This case study was written by Celebrus Technologies Limited. Detail and accuracy Celebrus’ unique in-page data capture technology (which powers their range…

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Big Data Notes 013: Data dictionary

Attempting to define the term data dictionary could conjure up imagery of a dog chasing its tail. Nevertheless, when it comes to understanding and analysing your data, the data dictionary plays a key role. Big Data Notes explains more. Right, give it to me in a nutshell. Helpfully, IBM’s…

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Big Data Notes 012: Olap (Molap, Rolap, Holap)

Online analytical processing – or OLAP, by its obligatory acronym – is an established method for business intelligence reporting. With its new incarnations, it is primed for working with big data too. Big Data Notes explains. Molap, Rolap and Holap? Sounds like the characters out of something my kids…

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Man and machine: understanding our roles

Computers are getting faster and more accessible, algorithms are getting smarter. But history and our unique capabilities suggests the human's place in the workplace will not be rendered obsolete. Mark Young explores. We are fast approaching the point where supercomputers will be able to process information quicker than the…

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