Businesses are overlooking big data and trusting gut instinct instead, according to a report by Nesta.
The report, entitled ‘The Rise of the Datavores’, reveals that four out of five companies do not use analytics to make decisions affecting sales, while 43 per cent mostly base decisions on experience and intuition. Only 18 per cent of the 500 businesses surveyed stated that they were ‘data-driven’.
Below is an infographic displaying the results: