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Content about Marketing

February 28, 2013

A new database of 160 million records about people's journey patterns and interaction with advertising looks set to transform out of home advertising in the UK.

February 22, 2013

As part of our current focus on marketing, Imogen Putler looks into the use of big data and other innovative technologies in this area and examines consumers’ reaction to and tolerance of marketing’s increasingly sophisticated advertising methods.

February 21, 2013

'The new path to business value: using the power of big data to generate actionable insights and create new opportunities'


December 17, 2012

One of the UK's leading retailers is using big data solutions to improve multi-channelled marketing to its customers.

November 15, 2012

Darren Oddie, co-founder at Agile.ci, has a few pieces of advice for budding big data enthusiasts in the marketing world.

Darren Oddie has previously held senior marketing positions at Visa, American Express, Glaxo SmithKline and Reuters. This year he co-founded Agile.ci - a user-friendly big data insight platform and consultancy aimed at marketing professionals.

 

September 20, 2012

By using big data, travel company Expedia gained a far greater understanding of its customers and their needs - developing their own services accordingly to gain competitive advantage in the industry.

This case study was provided by SAS.

September 5, 2012

Central London conference later this month organised by Opta and Squawka will focus on performance analysis and transparancy for sponsors using big data.

The impact that big data can have on the business and analysis of sport will be under the spotlight later this month, when a host of leading sports analytics organisations join forces for a conference in central London.

The Big Data in Sport conference takes place on September 20 at the Sports Cafe, Haymarket, in the heart of central London.

August 20, 2012

Gartner's latest Hype Cycle report reveals the current expectation levels of big data, as well as 'tipping point technologies' like in-memory analytics and BYOD.

Technology research company Gartner has released the latest update in its Hype Cycles analysis, adding big data, ‘the Internet of Things’ and in-memory computing for the first time.

The Hype Circle is a graph (below) which plots some 1,900 technologies across 92 categories in terms of their benefit maturity. There is an accompanying report for each category.

June 13, 2012

US company Extraprise offers advice on how to benefit from big data customer profiling in the right place, at the right time.

US commercial lead generation company Extraprise has created a roadmap for companies to follow in order to use big data for customer intelligence and multi-channel marketing.

The Boston-based company, whose clients include Bank of America, HP and Pfizer, has detailed the action plan in its whitepaper, Big Data for Marketers: The Big Elephant in Marketing.

May 31, 2012

Latest survey reveals ways government can improve the data it collects to take advantage of big data.

The government must simplify the forms it makes citizens fill out if it is to benefit from big data, research suggests.

May 16, 2012

PerDM - which works on behalf of the likes of TalkTalk and Vodafone - says that retrospective analysis of transaction data is the key to understanding customer needs.

Field sales outsourcing agency PerDM has sent a call to action to companies to focus on examining their customer data closely, claiming that 63 per cent of business struggle to understand customer needs.

May 11, 2012

Companies are quick off the mark with big data but its full potential is yet to be realised in an immature marketplace

New report contains big data market survey and analysis, expert columns, interviews with EMI & Shazam, case studies on leading social media sites, academic insight and more...

Read the full report here

April 16, 2012

Julian Burnett has been the CTO of Sainsury’s, one of Britain’s leading retailers, for a little over two years. In his time there his sourcing and implementing of technologies to suit the needs and objectives of the company has proven successful. He tells Dominic Pollard how he goes about the task in hand.

Cloud caution

Julian Burnett’s technology shopping list is usually determined by three things: clarity, focus and thorough planning. But when it comes to cloud computing, the Sainsbury’s chief technology officer (CTO)  is taking an even more measured and wary approach than normal. The words he carefully chooses to describe the cloud strategy is “considered and staged”.

April 16, 2012

The report – ‘Understanding the business benefits and strategic implications of big data’ – has been independently produced by Big Data Insight Group and is sponsored by the global information management company EMC. It is led by a survey of 300 senior decision makers in business, finance and IT roles from UK companies, blue chip to SME.

New report contains big data market survey and analysis, expert columns, interviews with EMI & Shazam, case studies on leading social media sites, academic insight and more...

Read the full report here

April 10, 2012

Bios for our speakers at next week's 1st Big Data Insight Group Forum including EMI Music, Orange, City University and Domino Records.

To book your free place for the 1st Big Data Forum at the Park Plaza Victoria, London next Tuesday (Apr 17), email rebecca.dooley@nimbusninety.com or call 0207 960 6493.

 

David Boyle – zeebox/EMI

A self-styled ‘data geek’, David Boyle has put his customer insight expertise to use across a wide range of industries.

March 21, 2012

US software and digital products giant - most famous for its Creative Suite of editing and design software, will include big data tools within its marketing tools.

Adobe Systems Incorporated – the company behind Flash and Photoshop – has introduced new capabilities into its Digital Marketing Suite to help marketers uncover patterns within big data, it was announced today.

The US computer software company is the latest to develop its products to cope with the increasingly complex world of big data. The latest version of the Adobe Digital Marketing Suite is designed to allow those within the marketing functions of a business to perform analysis on masses of historical data to predict future trends.


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