
EDITD, a London-based company which uses its own proprietary big data system to map the fashion industry, has released 10 insights on the Spring/Summer 2012 season based on the analysis of 25 million social media updates.
By analysing Twitter feeds and other social media content relating to the New York, London, Milan and Paris fashion weeks, EDITD says it was able to build a ‘unique, definitive overview of Spring/Summer 2012’.