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Marketing, Analytics and Customer Insight Think Tank

Event Dates: June 12, 2013 - 9:00am - 5:30pm


Marketing, Analytics and Customer Insight Think Tank

'Unlock the hidden insight from your customer data, optimise your marketing performance and achieve unprecedented levels of customer engagement'


Date/Time

Wednesday, June 12, 2013, 09:00 - 17:30

Location

etcVenues, 57 North Wharf Rd, Paddington

Information

An event for those responsible for analysing and acting on customer insight
                                                                                  
Customers are becoming ever-more savvy and demanding and understanding how and why consumers behave the way they do, more complex. The balance of power has shifted inexorably towards the consumer and this shift, coupled with unprecedented choice means that customer loyalty can no longer be taken for granted. New marketing channels such as social, mobile and interactive TV have given marketers more choice about how and when they speak to customers and prospects, but at the same time it’s becoming increasingly challenging for marketers to break through this noise. The challenge for marketers will be how do you cut though this information overload and engage with each and every customer in a relevant, timely and effective manner?

Customer centric marketing, where marketers can dig deeper and uncover richer, more relevant insight on their customers and prospects, can enable marketers to manufacture journeys at an individual customer level. Smart marketers have turned to new customer analytics, (big data) applications to enable them to pull together insight from multiple data sources such as social media, transactional data and email to develop a 360 degree of the customer. This rich insight will enable marketers to customise offers, optimise marketing performance and deliver unprecedented levels of customer engagement.

It is fair to say that in the past, data was seen by many as the less sexy side of marketing and the mere hint of the word analytics caused many marketers to switch off. But as these new tools become more critical to competitive advantage, marketing leaders who want to optimise the value of their analytics programmes, need to get to grips with how it all works. Conversant in analytics and armed with this specialist knowledge they are better placed to make sense of the analysis, make more insightful decisions and put in processes that translate insight into meaningful action at the front end.

The new marketing reality is a balance of science and creativity with marketing and analytics specialists working closely together to optimise the value of their customer insight efforts. It is this new partnership between marketing and analytics that has inspired the design and format of Nimbus Ninety’s first Customer Analytics Think Tank, taking place on the 12th June. Designed for leading minds responsible for generating and acting on Customer insight, this event, will combine inspiring end user case studies and useful, informative keynotes which will appeal to all attendees and will enable attendees to really drill down and get the most from the day.

Though visionary keynotes and practical case studies sessions over the course of the day, marketing and analytics decision makers will hear real life examples and expert presentations that will demonstrate how (big data) analytics is creating competitive advantage in their organisations. In the afternoon, attendees will benefit from short and snappy In Focus sessions, enabling marketers and analysts to develop a much deeper understanding of the entire ‘data capture to sale’ journey, in a rapid deep dive format. Attend this event and you will hear from cutting edge practitioners and renowned experts on how customer analytics can:

  • Enable marketers to manufacture journeys at a customer level and provide a 360 degree view of your customers
  • Optimise the relevance and timeliness of every customer interaction
  • Monetise your customer lifecycle and optimise the most critical sales channels
  • Focus your spend on the marketing initiatives that actually contribute to the bottom line
  • Move beyond web analytics to marketing analytics that enable marketers to track how individual leads interact with different channels and initiatives
  • How customer analytics can help tie marketing activites to sales through closed loop analytics
  • Capitalise on the rise of mobile and the trend for the ‘two screen relationship’ in your marketing campaign planning

register


Agenda

 

08.20 – 09.00

Registration

09.00 – 09.15

Welcome

09.15 – 09.45

Keynote 1
An overview of the factors that have given rise to the need for big data analytics in marketing
Dan Hagen, Head of Planning, Carat UK

09.45 – 10.15

Keynote 2
How do you go about building an insight driven organisation?
Steve Mills, Associate Partner, BAO Practice, IBM UKI

10.15 – 10.45

Keynote 3
How are forward thinking marketers using multi-channel analytics to gain competitive advantage: customer examples of how marketers are making use of the integrated insight from multiple channels to engage with customers and optimise marketing performance
Nick Barth, Manager of Sales Engineering, MicroStrategy

10.45 – 11.15

Coffee and meetings

11.15 – 11.45

Case Study 1
The road from data to insight: tips from a marketer ‘on the coal face’: getting started, moving from a prototype to roll out/tips for success
Kerry Hart, Insight Director, Aimia

11.45 – 12.15

Case Study 2
How we are going to achieve unprecedented levels of customer engagement
Damian Smith, Head of Information Technology at The England and Wales Cricket Board

 

Strategy and Planning

Embracing Big Data

Analytics in Action

12.25 – 13.15

Moving to big data: strategies for setting up your organisation for success
Matin Jouzdani, Associate Partner, Business Analytics and Optimisation, IBM

Minimising risk for your organisation with big data analytics
Louis King, Managing Director - First Boston Capital Markets

How to optimise marketing performance through big data analytics
Alex Cooke, Director and Head of UK Information Strategy and Analytics, Capgemini

13.15 – 14.15

Lunch and meetings

14.15 – 15.05

Developing a big data ‘dream team’ and creating a data and insight-driven culture

Looking at the role of data quality in a big data environment
Stefan Carlyle, Strategy & Engagement Manager, Environment Agency

Using social media analytics to draw insight from social conversations
Richard Bussy, Digital Consultant, GfK NOP

15.10 – 16.00

Calculating ROI: demonstrating the business value of big data

Managing compliance and regulation with big data
Roger Bickerstaff, Partner and Head of IT Law Practice at Bird and Bird, Chair of Society for Computers & Law

Realising the potential of big data to maximise loyalty, deepen engagement, reduce churn and improve customer satisfaction
Kamran Ashraf, Head of Analytics and Information Services, VISA Europe

16.00 – 16.30

Coffee and meetings

16.30 – 17.00

Case Study
Big data analytics at eBay: creating new insights and improving customer experience
David Stephenson, Head of Business Analytics, eBay

17.00 – 17.30

Closing address and networking drinks reception


   
Kerry Hart

Dan Hagen, Head of Planning, Carat UK

09.15 – 09.45 | Keynote 1: An overview of the factors that have given rise to the need for big data analytics in marketing

Dan has worked in a variety of capacities within media agencies over the past 15 years. He started his career with CIA Medianetwork in international media on clients such as Microsoft, Novartis and Ericsson, before making an early move into digital in 1999; working in both London and New York. In 2002 he moved to MPG working on Intel and the National Lottery, launching their online, digital TV and mobile platforms. He subsequently ran MPG’s data and then strategy teams before moving to his current role as Head of Planning for Carat in 2011.

Dan’s best media moments include launching the National Lottery’s interactive platform, the success of the Play Online “Massage” campaign (and subsequent data analysis), winning and subsequently deploying the strategy for Nationwide Building Society and Admiral Insurance.

Stephen Mills

Steve Mills, Associate Partner, BAO Practice, IBM UKI

09.45 – 10.15 | Keynote 2: How do you go about building an insight driven organisation?

Stephen Mills joined IBM in 2004 as a BI SME and currently the Business Analytics Strategy Practice leader in the UK. Stephen is responsible for developing and driving forward the Business Analytics agenda in the marketplace. Stephen's practice also has responsibility for developing data & analytics points of view for key industry issues, trends and priorities.

Stephen has 17 years’ experience in complex data and business intelligence delivery projects and reviews across multiple industries and sectors and with a variety of clients and vendors. Stephen is an experienced engagement leader who has worked with a range of senior stakeholders and business leaders to deliver innovative, relevant and achievable strategic reviews and road maps.

 

Nick Barth, Manager of Sales Engineering, MicroStrategy

10.15 – 10.45 | Keynote 3: How are forward thinking marketers using multi-channel analytics to gain competitive advantage: customer examples of how marketers are making use of the integrated insight from multiple channels to engage with customers and optimise marketing performance

Kerry Hart

Kerry Hart, Insight Director, Aimia

11.15 – 11.45 | Case Study 1: The road from data to insight: tips from a marketer ‘on the coal face’: getting started, moving from a prototype to roll out/tips for success

Kerry is an Insight Director for Nectar, the UK's most popular loyalty programme. With a wealth of demographic, transactional and behavioural data across customers' engagement with Nectar, Kerry has a broad range of experience enabling true Big Data analytics. After gaining experience in both technical and consultancy roles, Kerry has since spent 4 years with Aimia shaping the analytics for more than 10 Nectar partners across various industries on both the Consumer and B2B side. 

Damian Smith

Damian Smith, Head of Information Technology, The England and Wales Cricket Board

Case Study 2: How we were able to achieve unprecedented levels of customer engagement

Damian has been transforming organisations and building information systems for more than twenty years helping organisations to make the best use of their investment in information technology by building the necessary organisation, processes and controls to ensure that they have high quality, reliable business information.  Damian has worked in a range of sectors including Fast Moving Consumer Goods (FMCG), Sports, Media, Insurance, Financial Services and Financial Regulation, Defence and Telecoms.  Damian is now back at the England and Wales Cricket Board as the Head of IT where he previously rolled out Video Analysis and Data Warehouse technology which contributed to England winning the Ashes in 2005 for which Damian rather tenuously takes credit.  Damian’s return to the ECB has coincided with England’s recent success, a fact that he is keen to point out to anyone who shows an interest.  Before Damian realised that his future lay in information technology, he ran pubs, climbed mountains and starred as a body double for Tom Cruise in Hollywood movies.

Matin Jouzdani

Matin Jouzdani, Associate Partner, Business Analytics and Optimisation, IBM

12.25 – 13.15 | Strategy and Planning: Moving to Big Data: strategies for setting up your organisation for success

Matin is a associate partner in IBM's business analytics practice and specialises in client projects that seek to demonstrate - through the application of advanced analytics the insight and value hidden in data. He is currently responsible for developing the Big Data services capability in the UK and leads a team of Data Scientists. Matin holds a first class degree in pure mathematics from Imperial College London.

 

Louis King, Managing Director, First Boston Capital Markets

12.25 – 13.15 | Embracing Big Data: Minimising risk for your organisation with big data analytics

Louis King is the Managing Director, Global Capital Markets, First Boston Capital Markets. Mr King has over 14 years experience in the financial markets covering a cross-section of the market. Mr King is the developer of ARTT (Alpha Research Trading Technology) a genetic algorithm system based on quantum phenomenon concepts of wave and particle theory. ARTT is a mean reversion model used for forcasting market trends in the Fixed Income, Equity and FX Markets. Mr King is currently working on a book on fixed income analytics to be published under the title Fixed Income Analytics Explained. Mr King is a leading financial markets personality and a regular speaker in the industry's key events. Mr King sees Big Data indeed as the next big thing, a predictive analytical tool pivotal to strategic management.

Dr Cliff Evans

Dr Cliff Evans, Chief Digital Officer, Capgemini UK

12.25 - 13.15 | Analytics in Action: How to optimise marketing performance through big data analytics

Cliff is a thought leader in digital transformation, with a successful track record of delivering large scale multi-channel digital programmes at a national and a global scale, for clients across a range of industry sectors. He created Capgemini's Digital Services Orchestration framework for cloud services, Immediate, which underpins the delivery of large scale Digital Services solutions for clients in the UK and overseas.

Stefan Carlyle

Stefan Carlyle,
Strategy & Engagement Manager, Environment Agency

14.15 – 15.05 | Embracing Big Data: Looking at the role of data quality in a
big data environment

Throughout his career, Stefan Carlyle has held posts in industry, local, central and international Government. This includes spells on secondment to the Organisation for Economic Co-operation and Development in Paris, France, working with the Nuclear Energy Agency, and at the Oslo and Paris Commissions, where he was Scientific Secretary of the North Sea Scientific Task Force. He is a past member of the Executive Committee of the Intra-Governmental Group on Geographic Information (IGGI), the Knowledge Council and the Advisory Panel on Public Sector Information (APPSI). As well as his role as Strategy & Engagement Manager at the Environment Agency, he is currently Chair of the UK-EOF Data Advisory Group. His focus is on environmental policy and regulation, environmental research, data management, location data, commercial use of data and transparency. His specialities include Government liaison, environmental science, hydrogeology, waste disposal, radioactive waste management, risk assessment, data and information policy, and programme management.

Richard Bussy

Richard Bussy, Digital Consultant, GFK NOP

14.15 – 15.05 | Analytics in Action: Using social media analytics to draw insight from social conversations

Richard is a Digital Consultant in GfK's Digital Marketing Intelligence team, taking a specific focus on social media within digital research and helping GfK's sectors sector teams give their clients specific understanding of what social media means for them.  Before focusing on digital techniques and social media research, Richard spent several years focusing on brand and comms, conducting creative evaluation research for a number of UK and international clients.  As well as social media, his role includes working on digital comms and cross-platform market understanding, integrating desktop and mobile insights.

 

Stuart Keeble, CTO, Ancoris

15.10 – 16.00 | Strategy and Planning: Calculating ROI: demonstrating the business value of big data

Stuart has over 20 years' experience of leading IT Services and Development teams at a Worldwide and UK level and leads the Google Cloud product and custom development teams. He joined Ancoris as CTO following the acquisition of the business of Appogee Limited, a leading Google Cloud Services Partner, which he founded in 2010 and where he had been General Manager. Stuart's career includes 12 years as Development Director at Portal Partnership (and its predecessor NetInfo), a leading IBM WebSphere and Lotus Partner and 13 years at Lotus Development (now IBM) where he finally held the position of Director of Technology, Worldwide Customer Service and Support.

Roger Bickerstaff

Roger Bickerstaff, Partner and Head of IT Law Practice, Bird & Bird
Chair of Society for Computers & Law

15.10 – 16.00 | Embracing Big Data: Managing compliance and regulation with big data

Roger is an internationally regarded information technology (IT) lawyer who acts as a trusted advisor on some of the most complex and innovative IT projects. Roger is the joint head of Bird & Bird's International IT Sector Group.

He specialises in all aspects of information technology and EU procurement law. His project work focuses on large-scale infrastructure contracts, including contract negotiation and procurement procedures, contract management issues and dispute resolution. Roger has over 20 years' experience of advising on commercial and procurement law matters relating to large-scale IT projects.

He has a particuar interest in assessing the legal impact of new technological developments. He regularly publishes and speaks on a variety of IT law topics. He is a Chair of the Society for Computers of Law.

Kamran Ashraf

Kamran Ashraf, Vice President, Head of Analytics & Information Services, Visa Europe

15.10 – 16.00 | Analytics in Action: Realising the potential of big data to maximise loyalty, deepen engagement, reduce churn and improve customer satisfaction

Kamran is a cards, retail banking, and retailer payments practitioner, having worked for 16 years across regulatory, finance, marketing, consulting and analytics divisions.  He has led 100+ projects to top European banks and retailers including RBSG, Yapi Kredi, Carta Si, DKB, Hilton and Tesco. He is responsible for the commercialisation of data through the delivery of data-analysis-intelligence solutions across 36 European markets.

Kamran's projects have won industry awards in 'CVP Development' and 'BI Business Transformation' categories competing against the likes of Tesco, Telefonica and Disney. He has a BSc (Hons) in Economics from Queen Mary & Westfield, University of London, and additional qualifications with the Chartered Institute of Bankers and Chartered Institute of Securities and Investment.

Lauren Walker

Dr. David Stephenson, Head of Business Analytics, eBay Classifieds Group

16.30 – 17.00 | Case Study - Big data analytics at eBay: creating new insights and improving customer experience

Dr. Stephenson is Head of Business Analytics for the eBay Classifieds Group (eCG), a group of over 25 internet properties covering several dozen countries and spread over six continents. In this role, he manages the lifecycle of financial and operational data within the eCG group and is responsible for a team of data warehouse developers working on one of the largest Teradata installations in the world. Previously to joining eBay, he spent several years developing optimisation and quantitative finance tools. He has a Ph.D. in probability and optimisation theory and an M.S. in Computer Science from Cornell University. He has also served on the faculty of the University of Pennsylvania.


If you and/or your colleagues are interested in receiving your complimentary ticket(s)
please email us here or call 0203 598 2237 Extension 1.

*Please note the Agenda is subject to change. This event is for decision makers and influencers responsible for investigating, evaluating, driving or implementing initiatives across Business and in IT within their organisations.
The Big Data Insight Group reserves the right to investigate and authenticate registrations submitted under this category and to apply the stated registration fee if deemed necessary. The applicant will be informed in advance if this is the case.
   

 

Platinum Sponsor

IBM

Gold Sponsors

Silver Sponsors

Microstrategy

Media Partners

Computer Weekly

ITProPortal

TechWeek Europe

Supporting Partner