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'Seizing competitive advantage through the power of insight-driven decision making'
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Thursday, September 13, 2012
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The Park Plaza Victoria, 239 Vauxhall Bridge Road, London, SW1V 1E - Link to site directions
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To register an interest please click the link below:

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08.50 – 09.00 |
Welcome |
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09.00 – 09.20 |
Key findings from the latest Big Data Survey Findings, Analysis & Insights |
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09.20 – 10.00 |
Keynote #1: Introducing the big data phenomenon and exploring the implications of this disruptive force on the status quo Brendan Moran, Chief Data Scientist - EMC |
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10.05 – 10.45 |
Keynote #2: Charting the impact of the meteoric rise of social media on insight-driven decision making Phil Mohr, CEO - Comufy |
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10.45 – 11.15 |
Coffee and business introductions |
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11.15 – 11.55 |
Keynote #3: Privacy, security and governance John Enser, Partner - Olswang |
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12.00 – 12.30 |
Keynote #4: Building a robust big data strategy that places data at the heart of everything you do Matin Jouzdani, Global Business Services UK Big Data Leader - IBM |
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12.30 – 13.45 |
Lunch and business introductions |
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Stream 1: Planning and preparing for big data success |
Stream 2: Harnessing the power of insight-driven decision making |
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13.45 – 14.30 |
Carrying out a big data readiness assessment Crispin Keable, High Performance Computing Solutions Architect for IBM Storage Group |
Getting down to the hard work: mining for insight, analysing the data and spotting useful trends and patterns James Cutler, CEO - emapsite &Scott Lewis, Advisory Consultant - EMC |
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14.30 – 15.15 |
Building and articulating a business case, getting the right sponsorship and developing a proof of concept Suranjan Som, Solution Strategist - IMGROUP & Darren Robertson, Digital Communications - Data Scientist - Action for Children |
Big data use: acting on the rich discoveries yielded by big data analytics for competitive advantage Louis Fernandes, Business Development Director, SAS UK |
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15.15 – 15.45 |
Coffee and business introductions |
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15.45 – 16.30 |
Preparing to manage the changes brought about by big data Kam Star, Managing Director and Chief Operating Officer - PlayGen |
Exploiting big data to provide unprecedented consumer insight, brand loyalty and competitive advantage and maximise your ROI on marketing spend
Sam Zindel, Data Modelling Analyst - iCrossing |
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16.30 – 17.00 |
Case study: Seizing competitive advantage through the power of insight-driven decision making Nilan Peiris, Chief Marketing Technology Officer - holidayextras.com |
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17.00 – 17.30 |
Closing address and networking drinks reception |
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Brendan Moran, Chief Data Scientist, EMC
09.20 – 10.00 Keynote #1: Introducing the big data phenomenon and exploring the implications of this disruptive force on the status quo’
Brendan is a Data Scientist with EMC UK&I, responsible for assisting clients transform their businesses to be data driven organisations. Previously at EMC, he has been a director at EMC Consulting and led the Presales organisation. Brendan has a degree in Electrical and Electronic Engineering and a postgraduate diploma in Applied Psychology. He was one of the first in the world to be certified as an EMC Proven Professional Data Scientist (the only vendor neutral certification in the world on Data Science and Big Data Analytics).
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Phil Mohr, CEO, Comufy
10.05 – 10.45 Keynote #2: Charting the impact of the meteoric rise of social media on insight-driven decision making
Philipp is an expert in Social Media engagement strategies. He runs Comufy, a Social Media marketing company helping companies develop innovative social media marketing solutions. At it's core, Comufy provides a Social Media CRM and Social Media management platform. Before starting Comufy, Philipp was involved in analysing large scale online behaviour of users. He holds a PhD in Computer Science.
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John Enser, Partner, Olswang
11.15 – 11.55 Keynote #3: Privacy, security and governance
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Matin Jouzdani, Global Business Services UK Big Data Leader, IBM
12.00 – 12.30 Keynote #4: Building a robust big data strategy that places data at the heart of everything you do
Matin is a senior manager in IBM's business analytics practice and specialises in client projects that seek to demonstrate - through the application of advanced analytics – the insight and value hidden in data. He is currently responsible for developing the Big Data services capability in the UK and leads a team of Data Scientists. Matin holds a first class degree in pure mathematics from Imperial College London.
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Crispin Keable, High Performance Computing Solutions Architect for IBM Storage Group
13:40 – 14:25 Stream 1: Carrying out a big data readiness assessment
I joined Cray Research from the University of Edinburgh in 1988, initially working on Cray 1 & XMP systems. Later, I moved on to YMP and Cray 2 systems.
In 1996 I joined SGI, and was the main technical architect for the CSAR academic HPC system, initially a T3E and then Origin 3000, followed by Altix 3000.
In 2006 I moved to IBM as an HPC Technical Architect. Since that time I have worked as the design architect for high end installations at the UK Met Office, ECMWF, & various UK academic & government institutions.
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James Cutler, co-founder and CEO of the location content portal, emapsite
13:40 – 14:25 Stream 2: Getting down to the hard work: mining for insight, analysing the data and spotting useful trends and patterns
James has a hugely successful track record as one of the early pioneers of web mapping solutions for professional users.
His company, emapsite – www.emapsite.com – helps end users, system integrators and application developers embed the location intelligence they need quickly and efficiently in enterprise solutions.
Applications driven by emapsite’s technology services portfolio are already benefiting planners, developers, engineers, environmental consultants, surveyors and transport and utility companies.
James is regarded as an authoritative expert in the field of geospatial technology and he has an ever-increasing number of published articles to his name.
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Scott Lewis, Advisory Consultant, EMC Greenplum
13.40 – 14.25 Stream 2: Getting down to the hard work: mining for insight,
analysing the data and spotting useful trends and patterns
Scott is Advisory Consultant at EMC Greenplum – EMC's Big Data Analytics Division. With over 14 years experience working in the data management and analytics industries, Scott is focussed on driving and supporting the EMC Greenplum big data analytics strategy, as well as assisting customers develop their own strategy, value propositions and business cases for big data analytics.
Prior to joining EMC Greenplum Scott headed the Manufacturing & Services pre sales division at SAS Institute. Whilst at GXS, Scott was part of the team that pioneered the GDSN data standard in the UK and was instrumental in delivering the first GDSN Data Pool to the UK market
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Suranjan Som, Solution Strategist, IMGROUP
14.30 – 15.15 Stream 1: Building and articulating a business case, getting the right sponsorship and developing a proof of concept
Coming from a Big 4 background, Suranjan is currently Practice Manager focussing on Business Intelligence, Information Strategy and Capital Markets at Information Management Group headquartered in London.
Having considerable experience in various BI platforms including Oracle, Informatica, Cognos, SAP/Business Objects and SAS, Suranjan has in the recent past been a Global SME on the Microsoft Business Intelligence platform.
Suranjan specialises in end-to-end DW engagements including IM strategy, building business cases, data modelling, decision support architecture, corporate performance management and enterprise information management.
Working with some of the largest names in their space, Suranjan is regarded an authority in the analytics space around Investment Banking Risk Management, Linear and Non-Linear Broadcast Media Analytics, Retail Sales and Logistics Analysis and Legal and Professional Services Performance Management.
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Louis Fernandes, Business Development Director, SAS UK
14.30 – 15.15 Stream 2: Big data use: acting on the rich discoveries yielded by big data analytics for competitive advantage
With a career spanning 20+ years in sales and marketing, Louis was an early exponent of the digital marketing revolution in the late nineties. It was this passion for all things digital that saw him make the move from client side marketing to digital agency and subsequently to marketing services provider. Having spent the majority of the last decade working for companies such as Acxiom, SAP and now SAS, his specialism is in marketing operations, marketing automation, customer experience and data management. He is a member of the Chartered Institute of Marketing and The Marketing Society, and he also makes regular appearances lecturing at The London School of Economics.
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Kam Star, Managing Director and Chief Operating Officer, PlayGen
15:45 – 16:30 Stream 1: Preparing to manage the changes brought about by big data
Kam Star is a digital media entrepreneur, inventor and an award winning games developer. Founder of PlayGen, Kam designs and develops playful solutions and platforms for delivering engaging experiences across the digital landscape. He has produced gaming projects for the BBC, AVIVA, Eden Project, UNESCO, McKinsey, Oxford and Cambridge Universities, NESTA, MoD, NHS, TSB and Wellcome Trust.
Kam is also the founder of Digital Shoreditch, the festival that brings together outstanding creative, technical and entrepreneurial talent of East London and Tech City.
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Sam Zindel, Data Modelling Analyst, iCrossing
15:45 – 16:30 Stream 2: Exploiting big data to provide unprecedented consumer insight, brand loyalty and competitive advantage and maximise your ROI on marketing spend
Big Data enthusiast, audience insight expert and laid back music fan - Sam Zindel helps iCrossing’s digital marketing clients to use data to better understand their customers and grow their audience. “The consumer is the focus for every brand and Big Data gives us an unparalleled opportunity to gain insight into consumer behaviour, generate revenue and revolutionise the brand/customer relationship”. With a first class degree in Maths and 6 years’ experience in data-driven marketing/brand comms, Sam combines science + creative solutions and brings ‘the marketer’s perspective’ to the Big Data Insight Group. Twitter handle @samzZin
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Nilan Peiris, Chief Marketing Technology Officer, HolidayExtras.com
16.30 – 17.00Case study: Seizing competitive advantage through the power of insight-driven decision making
Nilan joined HolidayExtras.com in 2009 as web and IT implementation director. Later that year he became chief marketing technology officer, responsible for all areas of the internet business including technology, marketing and customer acquisition.
He has guided a company-wide move to cloud computing, and is at the heart of making HolidayExtras.com's customer technology vision a reality.
After completing his BSc in Mathematics at the University of Bristol, Nilan spent nine years with Accenture where he worked on a number of international assignments for prestigious brands including GlaxoSmithKline, Sainsbury's, BT and Sony.
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* Please note the Agenda is subject to change.
**This event is for decision makers and influencers responsible for investigating, evaluating, driving or implementing Cloud Computing initiatives across Business and in IT within their organisations.
**The Big Data Insight Group reserves the right to investigate and authenticate registrations submitted under this category and to apply the stated registration fee if deemed necessary. The applicant will be informed in advance if this is the case.
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