Destination big data for Etihad
Leading airline turns to big data to help it with its international growth.
Etihad Airways has implemented a big data solution from the software provider PROS to improve its revenue growth.
The Abu Dhabi-headquartered company, which was founded in 2003, operates more than 1,200 flights per week to over 82 destinations in more than 50 countries and is growing all the time. It has turned to the pricing and revenue management software specialist PROS to help it utilise big data to help it during its international expansion.
Etihad Airways, perhaps best known in the UK for having the Premier League champions Manchester City’s stadium named after it, will use the PROS Origin & Destination Solutions to improve forecasting and optimisation capabilities as well as to maximise income opportunities by aligning revenue management objectives with the other critical commercial operations of the airline.
Roy Kinnear, Etihad Airways' senior vice president for revenue management and planning, said: “We continue to grow our operations around the world to serve our expanding customer base. With our rapid pace of expansion, we needed high-end solutions that enable us to add both destinations and build connections that identify the best available seat/price combinations. We turned to PROS as the market leader, following a rigorous evaluation.”
Benson Yuen, PROS’ travel president, added: “Airlines around the world look to PROS solutions as the big-data enabling technologies that fuel strategic growth, and the growth of Etihad Airways is remarkable by any measure. Etihad is recognised for both the quality of its operations and its award-winning passenger service, and we are proud to provide its next-generation revenue management solutions. We appreciate the confidence and trust Etihad places in our company, our team and our capabilities.”
Etihad Airways’ sponsorship of Manchester City’s shirts and the renaming of their ground to the Etihad Stadium inadvertently caused the club some embarrassment – Etihad means ‘united’, the name of City’s fierce Mancunian rivals, in Arabic.
