A webinar exploring the use of big data within online travel industry marketing takes place tomorrow (Wednesday Aug 8) at 6pm UK time.
The webinar has been organised by travel industry research company Phocus Wright and is sponsored by BloomReach, a creator of big data marketing applications.
Free to attend, the webinar will feature marketing strategists from Southwest Airlines and Hilton Worldwide.
The seminar, entitled ‘Magic in Metrics: Using Traveller Intelligence to Drive Relevance Online’ will run for 60 minutes and will be focussed on how big data can attract more visitors through analysing customer preferences.
It will explore:
• Evaluating campaign effectiveness
• Attribution models
• Challenges created by information overload and how to overcome them
• Key metrics and collection strategies
• Digital marketing best practices
Click here to register. Attendance is via WebEx.