The 1st Big Data Insight Group Industry Trends Report
Companies are quick off the mark with big data but its full potential is yet to be realised in an immature marketplace
New report contains big data market survey and analysis, expert columns, interviews with EMI & Shazam, case studies on leading social media sites, academic insight and more...
Big data – the latest business buzz technology – has risen quickly to prominence among British companies but few have been able to produce tangible benefits from it in the early months of adoption, according to a new report released today by Big Data Insight Group.
The report – ‘Understanding the business benefits and strategic implications of big data’ – has been independently produced by Big Data Insight Group and is sponsored by the global information management company EMC. It is led by a survey of 300 senior decision makers in business, finance and IT roles from UK companies, blue chip to SME.
Our independent research has revealed that UK organisations, though showing a clear interest in the subject, are not yet in a position to realise the benefits from big data through their early stage projects. The key findings from the survey were:
- Already a third of the organisations (33%) surveyed have either implemented or are looking to implement big data projects
- At this early stage, the majority of organisations (80%) have not quantified the benefits of their projects
- Nearly half of respondents (47%) said that the ownership of big data initiatives currently sits predominantly with the IT department
- Less than a quarter of respondents (23%) believe they will require new personnel to execute a big data strategy
The analysis of the survey – the lead feature of the 28-page report – was contributed to by David Boyle, senior vice president of consumer insight, EMI Group & director of consumer insight at zeebox; Chris Roche, senior director, EMC; and Graham Oakes, independent business consultant.
The report also contains:
- An interview with Jason Titus, CTO of app company Shazam, on creating new revenue streams through big data
- An interview with David Boyle (EMI/zeebox) on creating effective partnerships with data
- An editorial feature exploring the democratisation of data, including the benefits this presents and challenges it poses
- Two expert columns from leading data academics examining the necessary paradigms, skills and personnel required to execute big data
- A snapshot of leading industry sectors and how they are using big data for competitive advantage
- Two case studies illustrating how the social media network Tagged and the information management solutions provider doubleIQ have reaped the rewards from adopting big data solutions
For any more information about the report or our community please contact Hannah Mitchell, head of marketing, or Dominic Pollard, editor.
Contacts details:
Hannah Mitchell, head of marketing
0207 960 6496 / 07748 631575
hannah.mitchell@nimbusninety.com
Dominic Pollard, editor
0207 960 6493 / 07894 271659
