New report contains big data market survey and analysis, expert columns, interviews with EMI & Shazam, case studies on leading social media sites, academic insight and more...
Big data – the latest business buzz technology – has risen quickly to prominence among British companies but few have been able to produce tangible benefits from it in the early months of adoption, according to a new report released today by Big Data Insight Group.
The report – ‘Understanding the business benefits and strategic implications of big data’ – has been independently produced by Big Data Insight Group and is sponsored by the global information management company EMC. It is led by a survey of 300 senior decision makers in business, finance and IT roles from UK companies, blue chip to SME.
Our independent research has revealed that UK organisations, though showing a clear interest in the subject, are not yet in a position to realise the benefits from big data through their early stage projects. The key findings from the survey were:
The analysis of the survey – the lead feature of the 28-page report – was contributed to by David Boyle, senior vice president of consumer insight, EMI Group & director of consumer insight at zeebox; Chris Roche, senior director, EMC; and Graham Oakes, independent business consultant.
The report also contains:
For any more information about the report or our community please contact Hannah Mitchell, head of marketing, or Dominic Pollard, editor.
Hannah Mitchell, head of marketing
0207 960 6496 / 07748 631575
Dominic Pollard, editor
0207 960 6493 / 07894 271659